"Love is but a flitting shadow, a lure, a gimcrack, a kickshaw." - Nathanael WestFrom Dictionary.com:
A showy, useless trifle; gewgaw.
From Wiktionary:
Showy but of poor quality; worthless.
From World Wide Words.org:
Gimcrack used to describe some kind of inlaid work in wood but later changed to mean a fanciful notion or mechanical contrivance. It became popular in the eighteenth century in the modern sense.
ed note: pronounced with a soft "g"
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